Birds Eye has launched a new sustainability plan that reaches across its company called ‘Forever Food.’
The plan was created to last from 2010 to 2015 and aims to create a Birds Eye’s assurance that their consumers will have access to food sources forever.
The plan, Forever Food, was developed with the aid of many suppliers and organizations including the WWF, the Food and Drink Federation, the Marine Stewardship Council, and the Princes Countryside Fund.
The plan outlines manufacturing sites and raw materials in addition to third party suppliers with an aim of increasing awareness of better choices for nutrition and healthy living.
Some of the commitments by the company include reducing CO2 emissions by 30% in 2020, reducing water consumption during manufacturing by 20%, and by 2015 sending zero waste to landfill sites.
Chief executive of Birds Eye Iglo Group, Martin Glenn, stated that as a business the group has always claimed to do what is best for the business, the world, and the consumers. She continued to say that by getting suppliers, employees, industry colleagues, and consumers involved in the new sustainability plan the company hopes that everyone will embark on the challenge together.
The new programme was described as a welcome expansion by CEO of WWF-UK, David Nussbaum, who continued to explain that the organization has worked with Birds Eye over the past ten years and support its goal to become a leading driver of new initiatives towards sustainability.
Birds Eye has been working towards sustainability in the industry for over forty years with moves such as launching the International Fish meal and Fish Oil responsible sourcing standard and forming the Forum for Sustainable Farming among many other contributions.
