Look Again at How you Buy your Wine
Posted by admin | Under Drinks Wednesday Feb 17, 2010
How do you buy wine? Bundled in with the weekly supermarket shop? Plucked from the off-license shelf? Making the vaguest of stabs in the dark as to what wine you are after, without really being sure? The average supermarket wine aisle might boast a huge number of wines, hailing from just about every corner of the globe, but without any context this wealth of options can easily prove to be more bewildering than helpful. Which of the represented regions delivers the finest type of each wine? What are the best wines to be served with specific dishes? Questions that might well be buzzing in your brain as you make your selection, but who is going to help you out with them? The guy filling the wine aisle shelves? Yeah, good luck with that.
For those seeking an interesting, informed alternative to this ritualistic fumble in the dark, then wine buying online or buying wine via mail order can offer some assistance. A website is able to offer supplementary information with each retailed wine, giving additional information about taste and the perfect culinary accompaniment. What is more, a website can be calibrated to your individual tastes. Simply take a few seconds to provide some information about your preferences, and the website can subsequently offer specific recommendations as to which wines might be to your liking. Whether your favourite tipple be the freshness and sweetness of a good white, the richness and intensity of a sublime red, or the rich, complex, yeasty flavour of champagne, the decision to buy wine online or mail order wine can help identify the perfect wine for you.
Wine clubs too can offer help in regard to learning more about how to judge wines, and make sure you get the best possible deal. A great blend of the educational and the social, membership of a wine club can not only help you explore the rich, but sometimes intimidating and complex, world of wine, it can bring social benefits too, as you meet and interact with others who are also keen to develop their passion for wine.
And there is one other very real, very pertinent advantage when you buy wine online or mail order wine – namely, cost. The price of the wine you pay for over the counter has been swollen by a number of elements which have precious little to do with the liquid in the bottle. Yes, the wine itself partly determines how much money you hand over at the till, but there are other assorted factors which help inflate the price-tag; from taxes, to duty, to the cost of marketing. By the time you are picking your chosen wine from the shelf, then it has in all likelihood passed through any number of hands – importers, wholesalers, the shops themselves – each one of which serving to ramp the cost that little bit further skyward.
The choice for winemakers is often between handing over their product for a relatively small sum to a massive retailer, or getting out there and hawking their wares themselves. But buying wine online establishes a new link of sale, retailing the finest independently-produced wines direct to the customer, and ensuring winemakers and consumers alike are given the best possible deal.
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