TV adverts are pushing unhealthy ready meals
Posted by Alan | Under Healthy Eating Thursday Jun 3, 2010
Prime time programmes often feature commercials for single meals that contain over three times the recommended daily serving size for sugar. Researchers that took part in the study found that most of the advertised foods would have less than half of all the fruits, vegetables, and dairy servings that are recommended in a daily 2,000 calorie diet.
Instead, the amount of fat and sugar contained in the meals that are shown on television would require that a person only eat one meal a day.
The research was based on a careful analysis of US television adverts and was published in June.
Assistant Professor Michael Mink, from the Armstrong Atlantic State University at Savannah, GA who led the research study stated that the results show that advertised foods often oversupply nutrients that are linked with chronic illness while not supplying enough of nutrients that protect against the same chronic illnesses.
As part of the study, researchers looked at 12 hours of Saturday morning television and 84 hours of prime time television over a month long period in 2004.
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