New La Gelatiera Gelato parlour opens in Covent Garden
Posted by Alan | Under Novelty Foods Thursday Sep 22, 2011
New La Gelatiera Gelato parlour opens in Covent Garden
Covent Garden is set to become London’s hotspot for high-end Italian gelato, as LA GELATIERA artisan gelato, opens for business at no. 27 New Row. The new gelato and coffee parlour will be serving up the finest Italian frozen deserts with a modern, healthy twist, to excite our taste buds and bring a bit of sunshine into the winter months.
With Londoners already developing an appetite for traditional gelato, LA GELATIERA has arrived at the right time. The gelato parlour offers its own take on the age-old delicacy and combines the owners’ family heritage of artisanal gelato making with their slow food ethic, incorporating healthy seasonal ingredients into their creations. The result is inventive flavours, like its delicious white peach and prosecco Bellini, and Ricotta e Fichi, a southern delicacy made of Sicilian ricotta and figs. Coffee and gelato go hand in hand, and quality, barista-made artisan coffee, will be available to compliment the variety of deserts on offer, with changing seasonal blends to represent some of the best coffee around.
Craftsmanship and tradition are at the heart of LA GELATIERA, with its roots in Gelato-making from the Calabria region in Southern Italy. “When I was 10 years old, I peeked into the kitchen of my favourite ice cream shop for the first time and discovered a marvellous world,” says co-owner Antonio Parsi “Now, many years later, Simona and I have recreated this passion to bring marvellous gelato to London.”
LA GELATIERA seeks to make eating and meeting for a gelato and a coffee a social occasion for all seasons, and the new shop, designed by Hendzel + Hunt, helps to create this experience. Here customer’s can watch the gelato churning process in an in-house laboratory, and have their coffee made the traditional way, with LA GELATIERA’s vintage handmade Victoria Arduino lever machine; before relaxing in the handcrafted shop furniture constructed from reclaimed materials.
Owner and gelato maker Antonio and co-owner Simona are passionate advocates of the Slow Food movement. LA GELATIERA incorporates the best local dairy with fruit sustainably sourced from the highest quality producers in the world to create gelato that is refreshing, flavourful, rich in vitamins and proteins, and low in fat (on average 6% – 8% for gelato and 0% for sorbet). Its coffee suppliers are local artisan roasters with a shared ethic when it comes to gelato and coffee- ethically sourced, carefully produced and seasonal.
LA GELATIERA is open weekdays 8am to 10:30pm and weekends 10am to 11:30pm at 27 New Row, Covent Garden, WC2N 4LA, London.
For more information visit www.lagelatiera.co.uk on Facebook or follow them on Twitter @LaGelatiera
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