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In a return to the 1980s, Bernard Matthews reintroduces its famous strapline “bootiful”, which ran for more than 25 years from the early 1980s, with a bit of help from Joe Cocker’s famous track You Are So Beautiful.  Bernard Matthews and his thick Norfolk accent catapulted the “bootiful” slogan into the national consciousness fronting his firm’s TV ad campaign for decades.

Here is the latest ad with help from a choir.

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