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Almost half of all UK consumers have been attempting to save money on food and drink over the past six months according to a report published by the Oxford Research Agency (TORA).

The report found that only US consumers were more cost conscious although 39% of UK consumers did not change their spending habits.  This means that only 16% actually spend more on drink and food.

In other areas of the world, there are more people spending than saving which shows the uneven nature of confidence in the economy including Germany, China, and Brazil.

The figures that make up the report from the TORA were reached by subtracting the amount of people that saved money on their food and drink purchases versus the percentage of people that spent more.  Positive results show that spenders are the majority while negative results show that savers are the majority.

As part of the report, TORA interviewed 1534 people from the USA, UK, China, Brazil, Germany, and France before it compiled the final product.

Further evidence that proves UK consumers are cost conscious about their purchases is that 64% of those in the survey reported that they take their lunch from home to work, with 11% going out to eat, 14% purchasing food to eat at the office, and 11% skipping lunch together.

Also revealing was the fact that one in three people in the UK eat their evening meal in front of the television with their family with one in five within the United States reporting the same thing.  This is drastically different in areas such as China where 75% of families eat together at the table.

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