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Bistro du Vin, Hotel du Vin, Smoak and Malmaison have announced that they have created 2 new food and drink dining clubs; Societe du Vin and ClubMal. Over the years, these well known brands have created several food and drink initiative that have been tailored to the loyal following they have from their diners.

In the latest wave of voucher 3^rd parties, they have created a new programme where guests reap heavily discounted benefits that carry no hidden costs, only great perks that are being passed directly onto the customer.

Food favourites to be enjoyed at such hotel restaurants as the Roast du Vin include 2 course Sunday lunches and cheese platters with a bottle of wine. Whereas the popular Mal Steak Nights will also be available for fine diners who enjoy a hearty meal.

The two programmes – ClubMal for Malmaison and Smoak, and Societe du Vin for Hotel du Vin, Pub du Vin and Bistro du Vin, launched on the 4th January 2012 with a 50% off food offer for January. On registration an email is dispatched with the latest offers based on the register’s preferences. Each month the brands will distribute varying promotions as well as individual hotels providing independently tailored offers for the properties. The user simply clicks on the URL to the registration pages, completes the form stating their preference, and will receive the voucher via email or direct to their smart phone. There is no obligation or cost to sign up and receive the offers.

In addition, Hotel du Vin, Pub du Vin, Bistro du Vin, Malmaison and Smoak will be working with their nominated suppliers to create bespoke packages, events and offers integrating their valued products. Everything from Donald Russell steak nights and La Cave à Fromage cheese tastings, to exclusive competitions and inspired menu’s created in partnership with local suppliers; the offers will support the brands ethos of homegrown and local, a celebration of all that’s great about the regions and their amazing people.

Malmaison will convert any pessimist with divinely tasty, beautifully presented cuisine prepared with incredible local ingredients and served with passion. All the Mal bars have lashings of attitude, and have been designed with an eye to the hip, trendy and chic, offering patrons a venue in which to sip delicious signature cocktails before taking up the ClubMal offer. Hotel du Vin’s concept is bistro dining and an excellence in wine with rooms attached. An elegant and atmospheric setting for lunch or dinner and an ideal place to meet, celebrate or simply pass the time. Add to this the passion for everything from whisky to local beers and of course, wine, all served by knowledgeable, helpful and passionate people.

The programmes ClubMal and Societe du Vin are about rewarding and engaging the loyal diner at a time when the passion for great dining reigns supreme, but a cost conscious market place dictates a need to drive value for money.

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