Award winning popcorn brand Joe & Seph’s is today excited to launch its latest flavour sensation in partnership with one of the nation’s most iconic brands, Marmite, creating the first official Marmite Popcorn!
Love it or hate it, Marmite is one of Britain’s most iconic products and it now coats Joe & Seph’s air-popped corn in their newest flavour, Marmite Popcorn; smooth sweet caramel generously glazed with the famously savoury Marmite making a brilliant sweet & savoury combination.
Fans of the brand have been desperate to combine their love of the spread with the increasing popularity of popcorn for some time. Known for its daring flavours including Gin and Tonic, Cheese on Toast and Madras Curry with Black Onion Seed and Lime, Joe & Seph’s were only too happy to take on the challenge! In just one mouthful of this new flavour, taste buds are hit with the smooth, sweet taste of buttery caramel which is rounded off with a mouth-wateringly moreish Marmite tang.
Every crunch of Marmite Popcorn gives the taste buds something new which is central to the Joe & Seph’s taste experience. Its innovative, Willy Wonka style “flavour-sequencing” technique unlocks different taste elements, one after the other as you crunch.
Designed for taste adventurers and food lovers alike, the brand has grown in popularity because of its huge range of exciting and innovative flavours. Marmite Popcorn joins over 40 unique flavour options from Joe & Seph’s that encompass the sweet, savoury and traditional. Every kernel is air-popped with extra large corn pieces and no pesky kernels left at the bottom of the bag.
Adam Sopher from Joe & Seph’s says: “We’re thrilled to be working with one of Britain’s most iconic brands and expand our Gourmet popcorn range. Both Marmite and Joe & Seph’s fans have been asking for this flavour for some time and we’re delighted that we’ve made it happen. We pride ourselves on innovative flavours and outstanding taste and this new flavour is no exception. Whether you’re a Marmite lover or hater, it’s a must try!”
Joe & Seph’s Marmite Popcorn is available in 75g pouches (RRP: £2.99) and smaller snack sized 21g packs (RRP: £0.99). Stockists include Selfridges, Ocado, Lakeland, Harvey Nichols, Firebox.com, Amazon, QVC and lots of good independent stores, as well as joeandsephs.co.uk.